Quarterly Diagnostics for CPA Firms

Your firm has the numbers.
Now get the ones that matter.

Client satisfaction scores, staff engagement pulses, and post-season burnout indexes — delivered as crisp quarterly diagnostics built for managing partners.

Sample Survey Questions

Q1How likely are you to refer this firm to a colleague?
Q2Rate the responsiveness of your engagement team.
Q3Did your advisor proactively surface tax opportunities?

Response Distribution

Promoters71%
Passives19%
Detractors10%

Composite NPS

71
+4 pts this quarter

Based on 47 responses
82% response rate

The Problem

The data you collect
isn't the data you need.

Billable hours, realization rates, utilization — your firm tracks everything except the signals that predict the resignations and the churn that will hurt next fiscal year.

0%

of senior associates who resign

never surfaced dissatisfaction in any formal channel before leaving.

0x

cost of replacing a senior associate

relative to annual salary — recruiting, onboarding, and lost client continuity.

0%

of CPA firm clients

switched firms within 3 years despite rating their last engagement as "satisfactory."

0 mo

average signal lag

between when dissatisfaction begins and when it appears in exit interviews or churn data.

Client Satisfaction·Staff Engagement·Burnout Index·Peer Benchmarking·Retention Risk·Onboarding ROI·Partner Blind Spots·Client Satisfaction·Staff Engagement·Burnout Index·Peer Benchmarking·Retention Risk·Onboarding ROI·Partner Blind Spots·

The Methodology

Built for firms where
trust is the product.

Generic survey platforms weren't designed for environments where anonymity determines whether anyone responds honestly. Ledger was.

01

CPA-Specific Survey Design

Every question is built around accounting firm dynamics — busy-season cadence, partner-associate relationships, client service cycles.

127 validated questions across 9 firm-specific categories. Updated annually with AICPA practice data.
02

Anonymity Architecture

Staff respond knowing their identity is cryptographically separated from their answers. Minimum thresholds prevent group-level re-identification.

SOC 2 Type II compliant. Responses aggregated at 5+ person minimum. No IP logging.
03

Busy-Season Timing Intelligence

Surveys deploy automatically around your firm's peak periods — not during April 14th when no one will respond.

Adaptive scheduling based on IRS calendar, state deadlines, and your firm's historical response patterns.
04

Quarterly Diagnostic Reports

Not a dashboard of raw data. A formatted management report with findings, comparisons, and explicit next steps.

PDF + interactive web view. Executive summary on page one. Uncomfortable findings on page two.

The Comparison

SurveyMonkey wasn't built
for April 15th.

Twelve capability rows. One uncomfortable conclusion.

Capability
Ledger
Generic
Survey DesignCPA-specific question library (127 questions)
Survey DesignBusy-season timing intelligence
Survey DesignPartner-level response filtering
BenchmarkingPeer benchmarking vs. anonymized firm data
BenchmarkingRegional competitor comparison
BenchmarkingYear-over-year trend analysis
Manual
PrivacyCryptographic anonymity separation
PrivacySOC 2 Type II compliance
Varies
PrivacyMinimum response threshold (5+ persons)
ReportingFormatted quarterly diagnostic reports
ReportingPost-season burnout index
ReportingNext-step recommendations

The uncomfortable findings are what change firms.

Benchmark Your Firm Free

Get Started

See where your firm
actually stands.

Your first quarterly diagnostic is free. No credit card. No sales call unless you want one.

Benchmark Your Firm Free

Q1 2026 diagnostic included

No phone number required. No sales call unless you request one.

2024 Accounting Firm Sentiment Report

48 pages. 312 firms. The data partners don't discuss at conferences.

Post-busy-season burnout distribution by firm size
Client NPS benchmarks by service line
Associate retention predictors (ranked)
Top 5 engagement drivers in top-quartile firms

Trusted By

Whitmore, Brennan & Cole LLP

78 staff · Chicago

+22% retention

Pacific Ridge Advisors CPAs

41 staff · Seattle

NPS +31 pts

Delancey Street Accounting

115 staff · New York

-38% burnout